She is founder of Impact Analytix, LLC, is a recognized analytics industry expert. She has a unique blend of product management, design and over 20 years of “hands-on” development of Data Warehouses, reporting, visualization and advanced analytics solutions. In addition to keeping a constant pulse on industry trends, she enjoys digging into oceans of data. Mrs. Underwood is honored to be an IBM Analytics Insider, SAS contributor, former Tableau Zen Master, and active analytics community member. In the past she has held worldwide product management roles at Microsoft and served as a technical lead for system implementation firms. She has launched new analytics products and turned around failed projects. Today she provides industry thought leadership, advisory, strategy, and market research. She has been mentioned by KD Nuggets, Information Management and Forbes. She writes for InformationWeek, O’Reilly Media,and other tech industry publications. Mrs. Underwood has a Bachelor of Business Administration – Marketing, Cum Laude from the University of Wisconsin, Milwaukee and a post-graduate certificate in Computer Science – Data Mining from the University of California, San Diego.