What is your biggest data-related problem?  If there was one single behaviour within business or IT that you could change overnight, which one could bring the greatest data management/governance benefits?  How could you immediately reduce ongoing data delivery and maintenance costs?

In my experience, business often has a somewhat dysfunctional approach to “data quality”. A key problem lies in the use of the term data when what’s really meant is information. A focus on data—I often define data as information largely stripped of context—is simply too narrow to adequately address the challenges that business faces as it adopts a digital transformation strategy. However, data is the term that is almost always used. And because data consists of raw numbers and bare text, new copies are quickly and easily made, without any consideration of how that data was originally created, what it actually meant or was designed for, or how the copy will be maintained in the future.

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