Over the last few years data and analytics risen to become a top priority in the boardroom. Artificial Intelligence (AI) is now discussed everywhere in business and is now seen by many stakeholders as a key contributor to achieving strategic business goals. This is particularly the case with respect to improving customer experience as companies seek to keep customers happy and increase their value in a world where switching to a competitor at the touch of a mobile phone screen has become so easy. AI is also actively being utilised looked at to help optimise and automate various aspects of business operations to reduce cost.

The amount of money business stakeholders are investing in data and AI continues to grow and is happening with increased urgency more so on the cloud (rather than in the data centre) where companies can get up and running quickly with next to no capital expenditure.

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