articles

The WebEAI Advisor: Web Services, XML and the Enterprise

by John Kneiling March 2002 What are web services? The introduction of the Internet promised to provide connections between people, businesses, and organizations throughout the world. In order to exchange data and information, however, a standard was needed – that standard is XML, a language toolkit that allows industries and infrastructure providers to create common

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Data Mining: The Key to Profitable Customer Relationship Management

by Weaver James February 2002 Customer Relationship Management (CRM) helps companies do a better job of matching products and sales campaigns to customers and prospects. This personalization results in improved profitability. Until recently most CRM software has focused on simplifying the organization and management of customer information. Such software, called operational CRM, creates a database that presents

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