He is Principal and Co-Founder of Business Rule Solutions, LLC, where he actively develops and applies the IPSpeak™ methodology including RuleSpeak®, DecisionSpeak™ and TableSpeak™. Mr. Ross is recognized internationally as the “father of Business Rules.” He is the author of ten professional books including the groundbreaking first book on business rules The Business Rule Book in 1994. He is a sought-after speaker at Conferences world-wide. More than 50,000 people have heard him speak; many more have attended his seminars and read his books. He has served as Chair of the annual International Business Rules & Decisions Forum Conference since 1997 now part of the Building Business Capability (BBC) Conference. He was a charter member of the Business Rules Group (BRG) in the 1980s, and an editor of its Business Motivation Model (BMM) standard and the Business Rules Manifesto. He is active in OMG standards development, with core involvement in SBVR.