articles

by Suzanne Robertson August 2005 Listening to music, travelling to work, making a cup of tea – these are familiar activities. In fact they are so familiar that we can carry them out automatically without having to decide how to do them. Our experiences have helped us to develop inbuilt patterns that we use over […]

by Gerry McGovern June 2005 Do you have a nose for killer web content? Do you have a gut instinct when a piece of content is working and when it isn’t? Your website is just not going to reach anywhere near its potential if you don’t have killer content published in a prominent position, such

by John Favaro May 2005 In the IT profession we spend a lot of time talking about evaluating our “Return on Investment,” often forgetting that we are really talking about an entire hierarchy of activities: Business strategy—Selecting markets in which to participate and formulating strategies for competing in those markets; Valuation—Analyzing the economic value of

by Ken Rau April 2005 Overview Activity-based costing has shown itself to be a very powerful tool for product line profitability analysis. As a result of the success of activity-based costing in this area, many companies are successfully extending its use to other areas of their value chains, including sales and marketing, manufacturing and customer

By Mike Ferguson March 2005 Stages to Implementing Intelligent Business There are four main stages to implementing and intelligent business strategy. These are: Define an intelligent business architecture Integrated business intelligence (the BI element) Enterprise Business Integration (the operational element) Intelligent Business (the combining of operational and BI) Note that stages 2 and 3 can

By Mike Ferguson January 2005 What is Intelligent Business? Intelligent business is a fundamental shift in thinking for the world of data warehousing and business intelligence (BI). It is about putting BI at the heart of the enterprise and integrating it into operational business processes. The idea is that operational business process applications and portals can request trusted business

by Claudia Imhoff December 2004 Perhaps you’ve seen or used a child’s toy that includes a hammer of some sort. Kids just love hammer toys. They seem to have some pre-wired talent for hammering. Watching them learn the art of hammering can be entertaining, too — at least at first. Then comes the moment when

by Michael Schmitz November 2004 This article introduces a new data warehouse architecture that focuses on business accessibility to information and utilizes a newer, more efficient and flexible data architecture. We will discuss the need for a new architecture and the implications of ‘business driven’ and ‘business accessible’. The need for a new architecture Why is it time

by Harry Chapman October 2004 The Difference between a Weak Scorecard and an Effective One Often Rests on a Few Critical Factors The Balanced Scorecard has become a widely used method for translating strategy into action. Since its development in 1991 by Robert Kaplan and David Norton, the Balanced Scorecard has been adopted by approximately

by Gerry McGovern September 2004 When something is new, we need to approach it in an exploratory manner. We need to experiment and try things out. And so it has been with the Web. That period is now over. We need to move from seeing our websites as a series of projects, to managing them